Tags "Youtube"

Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue. Sustainability depends upon factors such as brand deals and partnerships seeing as CPMs (cost per thousand impressions) on YouTube have dwindled over the years. Sara Dietschy is a 22-year-old YouTuber. She has 236,000 subscribers and, several times per week, posts videos on... Read More »

Summer 2017: Ten Media, Technology and Journalism Trends

Did you manage to get away from it all this past summer? Congratulations if you did! To make it easier for you to get back into the beat, we have selected 10 things to remember about the summer with respect to the current transformation of media, journalism and TV. Some of the announcements made in the... Read More »

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

The All-Video Era on Social Networks

Video has taken over social networks and transformed how content is created. What impact has this social shift had on video and how to take advantage of it? Whether streamed on a live or deferred basis, whether lasting one hour or one minute, whether with or without audio, video is currently taking over all Internet... Read More »

New creators: when public interactions become financial interactions

in-depth-reports

To each their own content

in-depth-reports

Financing Methods: Old Outdated Models

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